MyLowe’s
Earth911 Solution: Recycling Search
More than five million do-it-yourselfers have used MyLowe’s, an integrated online tool that allows consumers to track purchase history, get reminders for seasonal needs and manage their home improvement projects. MyLowe’s incorporated the Recycling Search into the online home improvement portal to encourage customers to divert used or unwanted items from landfills — and see how easy it can be to recycle. The Recycling Search is a powerful feature that lets users search for local recycling information on a number of common materials that DIYers frequently collect:
- Latex paint
- Oil-based paint
- Aerosols
- Varnishes, lacquers, thinners, and strippers
- Pesticides
- Fertilizers
- Plastic trays and pots (for garden items)
- Compact fluorescent light bulbs (CFLs)
- Rechargeable batteries
MyLowe’s users can already save by buying the right amount of supplies through features such as the paint estimator and upkeep reminders for various parts of their home. The tool helps customers make smarter purchases to maintain their home, which means fewer replacements down the line.
Green Mountain Coffee Roasters
Earth911 Solution: Recycling Search
Green Mountain Coffee Roasters has a popular product in the K-Cup® for its Keurig Brewing System with a not-so-popular aspect: the single serving coffee pod K-cup is not recyclable. GMCR set out to create a product that could be made from a more sustainable material and still deliver the high value that consumers expect from Keurig. Their solution is the new Vue(r) brewing system, introduced in early 2012. GMCR implemented an Earth911 Recycling Search on the website vuerecycling.com to communicate the unique value of its newest single cup Keurig Brewing System. Using a customized Recycling Search, consumers can instantly find recycling and learn about the overall environmental footprint of Keurig’s Vue product. GMCR is building relationships with loyal consumers by openly encouraging recycling of the Vue plastic #5 polypropylene cup and its paperboard carton, while offering transparency to its sustainability efforts and the entire lifecycle of its products.
Learn more
Addressing Our Environmental Impact – Keurig® Brewing Systems
Brewingabetterworld.com
Vuerecycling.com
