A branded solution to show commitment to environmental responsibility
As manufacturers take responsibility for the environmental impact of their products, a vital component of product stewardship remains: to ensure viable recycling opportunities are in reach and clearly communicated to consumers. The Earth911 Recycling Locator is a branded solution that shows a company is taking proactive steps to meet product stewardship obligations by adding the search function of the largest and most accurate recycling directory to any website, mobile application or phone number.
The Recycling Locator delivers:
- Instant, simple access to recycling information anywhere
- Branded solution demonstrating environmental responsibility
- No costly maintenance of data
Benefits
Meet the demand for “green”
Green consumer products are a hot topic: whether it’s retailers who are evaluating manufacturers’ ability to address end-of-life solutions for products, or consumers who are motivated to seek out responsibly-produced goods.
Create new opportunities to interact with consumers
The opportunity to communicate with consumers about proactive recycling and disposal solutions opens a new channel of communication — a touchpoint that consumer product companies can use to cultivate brand loyalty and enthusiasm among consumers.
Stay focused on core business
Communicating the most reliable and complete information about recycling is critical to the success of any recycling program. When the Recycling Locator powers a branded recycling search, an entire team of Earth911 experts is working behind the scenes, gathering, analyzing, and updating data. This dedicated team works directly with service providers inside the recycling industry for the most reliable information. Devote internal resources to growing business — outsource to the experts and promote product stewardship at a fraction of the cost of a complex, internal solution.
Reduce Risk and Avoid Costly Regulations
A low rate of recycling combined with negative environmental impact of a material can lead to control by regulatory agencies which can become costly to companies when new regulations are imposed. Use Earth911 data to stay ahead of potential impacts on natural resources and demonstrate a company and/or industry is proactive about product stewardship.
