A company’s approach to product stewardship often begins with the best of intentions – such as lowering its carbon footprint, reducing manufacturing waste and cutting water consumption. But if consumers aren’t recycling products and packaging at the end of life, product stewardship has some unfinished business:
It’s time for companies to step up and take responsibility for product end-of-life in partnership with the consumers who buy products every day. Earth911 offers tools that help create the bond between product and consumer by communicating proper disposal solutions when and where answers are needed. Companies gain stronger customer loyalty, brand alignment with a targeted audience, and a clear channel to communicate recycling messages. Consumers are enriched by green living practices, empowered to improve the environment, and committed to brands that demonstrate true product stewardship.
Bottom Line, Reputation and ROI
Without this critical connection between company and consumer, recycling doesn’t happen: waste happens! End-of-life solutions with Earth911 help companies and consumers work together for results that impact a company’s bottom line, reputation and ROI:
A Complete Product Stewardship Plan
Customer loyalty and brand alignment are the by-products of a strong product stewardship plan that integrates an end-of-life solution — all achieved using Earth911 tools, knowledge and data.