Data is Key to Changing Consumer Behavior
More than ever, consumers are tuned in to the necessity of diverting waste from landfills. But communicating about recycling can be as complex as the recycling industry itself: the rules are constantly changing, recycling markets drive demand and shift overnight, and too much information causes confusion. Learn how the easiest, most cost-effective and straightforward method for any consumer product company to reach out to consumers about recycling is already at your fingertips.
Tapping into the Earth911 Recycling Directory, a resource with more than 20 years of recycling expertise behind it, is a cost-efficient way to ensure that customers have a positive interaction with a brand and establish a new touch point: disposal. Earth911 Recycling Search allows companies to optimize the consumer experience at the moment when consumers are looking for recycling. Earth911 data also helps companies know if their products comply with the FTC guideline of 60% recycling availability.